Smart Color Usage

While working on my networked learning space in Google+ (come join my community!), I came across this article (below) that caught my attention.  It was originally posted to LinkedIn and it’s called, “How Colors Matter More than Size, and Visuals!”  It goes along well with my previous post on using fonts.

Giovanni Montesanti talks about how color is a part of a brand’s DNA, the psychology of colors, universal color “rules”, how to find the right colors for your brand, and the different emotions behind specific colors.

My favorite quote from the article:  “Remember that white is a color too, and it should be your BFF color.  Like the pause is a sound in music.”

How colors matter more than size, and visuals!
by Giovanni Montesanti

Color Wheel